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A global leader in specialty chemicals
Addressing Sales challenge
Challenge
A global leader in specialty chemicals, aimed to elevate its commercial team’s ability to translate technical expertise into stronger customer relationships and business growth. While the company’s product knowledge was exceptional, its sales approach leaned heavily on specifications rather than solution-oriented dialogue.
To address this, they partnered with VeroDini to design and deliver an intensive one-day Sales Excellence Program focused on consultative selling, market positioning, and customer engagement.
The objective:
- empower teams to communicate value beyond the product
- strengthen customer trust
- drive sustainable growth across regional markets.
Solution
We developed a tailored, interactive training framework combining strategy, skill-building, and application.
The session began with an overview of the specialty chemicals landscape, emphasizing how value differentiation drives competitive advantage. It then moved into practical modules on consultative selling and customer discovery.
Participants engaged in case-based learning, role plays, and negotiation simulations that mirrored real market challenges. VeroDini provided firsthand insights into customer expectations, while the final segment integrated CRM tools and sales planning for continuous execution discipline.
Learning Outcomes
Participants were able to:
• Explain specialty chemical product value in key markets
• Conduct consultative sales conversations
• Handle technical objections confidently
• Apply sales fundamentals using real-world examples
• Navigate the sales cycle using CRM tools
Results
The initiative transformed the global company sales mindset—bridging the gap between product knowledge and commercial acumen. Teams demonstrated stronger confidence in leading consultative discussions, and managing customer objections with clarity.
Post-training feedback showed measurable improvements in communication, collaboration, and sales readiness. The program established a scalable foundation for global sales capability development, positioning the organization for continued growth in high-value markets.
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